The initial licencing cost for the Solution is between $6,000 - $12,000 depending on the size of your destination and the level of customisation that might be sought.
This cost covers..
- Development of your branded iPhone App
- Design work for the iPhone App
- Publishing the iPhone App with Apple
- Setting up the Content Management System
- Access to the Content Management System
- Technical Support
After the 1st year the licencing fee for each year will be at 75% of the initial fee. Included in this fee each year is the upgrading of your iPhone App to the latest version that has the new features/functionality. It also provides an opportunity to refresh any branding in the App.
How you can earn revenues for the App?
The App will be free for visitors to download however the mobile solution provides an easy way for your organisation to recoup the cost and perhaps earn additional revenue that can be invested back into your destination.
The following table provides a quick overview of an optional revenue model that could be charged to operators that ensures an enduring revenue stream and high value for money for all participants.
| Option | Description | Sell Price |
|---|---|---|
| Basic Listing (Commercial) | Standard listing in the Mobile App | $100 |
| Premium Listing (Commercial) | Highlighted listing in the Mobile App | $300 |
| Coupon / Deal | A special deal being made available by the operator. | $50 |
So if your destination had the following listings:-
- 90 Basic Listings (Commercial) at $100 each per year
- 10 Premium Listings (Commercial) at $300 each per year
- 30 Coupouns at $50 each per year
This would earn an income of $13,500 for your destination which would exceed the initial / running costs. This income is yours. Remember this income is totally optional and you can set the rates or package them into your existing rates for your operators.
